Integrity & Communications Policy

Privacy & Communication – SMS and Email

Last updated: July 23, 2025

At Tove Frank AB, we respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, and protect information you provide to us in connection with email and SMS communication.

📩 Email Communication

When you register on our website, fill out a form, or make a purchase, you may consent to receive:

Newsletters with inspiration, offers, and updates
Reminders about campaigns and abandoned carts
Invitations to events, launches, and retreats

How we use your email address:

To send you content you have actively chosen to receive
To inform you about changes to our services
To tailor communication based on your behavior (e.g., previous purchases)

Unsubscribe:
You can unsubscribe from our email mailings at any time via the link at the bottom of each email or by contacting us.

Third parties:
We do not share your email address with third parties for marketing purposes. We use trusted service providers (such as Klaviyo and Shopify) to manage email send-outs. These act solely according to our instructions and comply with GDPR.

📱 SMS Communication

When you provide your phone number and give consent, we may send SMS with:

Order confirmations and delivery info
Abandoned cart reminders
Inspiration, offers, and event-based messages

1. Best practices:
We only collect numbers that you provide to us. We use them solely for the purpose you approve – and we do not share them further.

2. Abandoned cart reminders:
If you start a purchase but do not complete it, you may receive an SMS reminding you about your shopping cart – only if you have given consent.

3. Third-party sharing:
We do not share your phone number with other companies. Technical data may be shared with trusted tools to improve your user experience.

4. Location-based services:
We use general location data (such as IP or country code) to display relevant content. We do not track exact location.

Unsubscribe:
If you reply STOP to an SMS, all future SMS from us will cease. You can also contact us to be manually removed.

🔒 Your Rights

You have the right to:

Request access to the data we hold about you
Delete or correct your data
Withdraw your consent to communication via email or SMS at any time